Audi India has set up a Technical Service Centre in Mumbai. The technical centre is a first for the German luxury car maker in India, and seventh of its kind in the Asia-Pacific region.
With the new centre coming into action, Audi aims to strengthen its after sales service in India so as to expand its presence in the flourishing Indian luxury car segment. The Audi Technical Service Centre was inaugurated recently by Ulli Seyfferth, Head of Technical Service: Entire Vehicle, Audi AG and Joe King, Head, Audi India.
Commenting on the development, Ulli Seyfferth, said: “The Audi Technical Service Centre in India will enable us to obtain deeper insight into usage patterns of our cars and other local peculiarities as well as customer preferences in India. These learnings are equally important for us to adapt our products to suit the market requirements. The Audi Technical Service Centre will support technicians and service advisors from across the dealerships in India, as well as continuously cultivate their competence level to execute quality jobs and delight our customers.”
The newly inducted Audi Technical Service Centre features a workshop and training facility which follows the standards of Audi AG. The technical centre has three climate-controlled work bays along with an analysis workshop equipped with state-of-the-art equipment for vehicle-diagnosis and in depth analysis of product concerns. Audi explains the new centre will serve as a training facility, where Audi will conduct boot camps for the technical team as well as for the dealer network.
“Customer delight has been our focus and our Customer Centric strategy has been instrumental in our success in the Indian market. Customers are serviced for life when they buy an Audi. Audi Technical Service Centre is a step in that direction,” said Joe King, Head, Audi India.
Audi is currently India’s no.1 luxury car manufacturer based on the sales report for FY2014-15. However, in the first quarter sales of 2015, it trailed behind its arch-rival Mercedes-Benz by 385 units. In order to retain its numero-uno position in India, Audi has announced that it will launch one new model each month in the coming 5 months. The launch spree will commence with the introduction of the new Audi TT on April 23, 2015.
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