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Thursday, July 19, 2018

Ferrari, Maserati coming back to India

Close sources and those in the know of the matter have revealed that Maserati will open a national sales company in India first.

By: Express News Service | Published: November 11, 2014 4:30:42 pm

Ferrari-1Word is out that Ferrari and Maserati are contemplating to re-enter the Indian car  market. The Fiat Chrysler Group, which owns both of these Italian marques among others, is keen to set up Ferrari and Maserati shops back again here as it sees a great opportunity in the higher-end niche car segment in India.

Close sources and those in the know of the matter have revealed that Maserati will open a national sales company in India first. The company has in fact already started the proceedings and is currently in process of appointing an eight-member team for the same. Post the successful completion of the ongoing recruitments, Maserati is expected to start selling its range of cars in India, starting from the second half of 2015 as per the current plans.

On the other hand, Ferrari’s Indian operations will be managed by the group’s base in Dubai. It has also come to notice that Ferrari is currently in talks with Yadur Kapur to open a dealership in Delhi. Yadur Kapur is a dealer partner for a number of luxury car brands in Delhi including Aston Martin, Lamborghini and Rolls Royce.

In Mumbai, Navnit Motors, which runs BMW, Land Rover and Rolls Royce dealerships in the region, is also in touch with Ferrari for a possible dealership, starting from the first quarter of 2015. Both the groups have also confirmed of the ongoing talks if sources are to be believed. Ferrari, once it officially comes back to India, will be offering cars like the California T convertible, FF, 458 Italia, F12 Berlinetta, 458 Spider in India.
In the past, Ferrari and Maserati were both present in the Indian car market. In the year 2011, Shreyans Group had been chosen as the official importer for Ferrari in India. The same group was also handling Maserati brand under a separate deal. In April 2014 though, the partnership between Shreyans Group and Ferrari fell through after Ferrari received repeated complaints from its customers in India about the substandard aftersales services of their vehicles by Shreyans Group; ultimately leading Ferrari to terminate the partnership.

Ferrari was not the only brand that had been left with a bad taste in its mouth by the Shreyans Group. Brands like Ducati and Porsche, too, parted ways from the group owing to the same concerns in the past. While Porsche is now going strong on its own in India, Ducati outlets here have been shut completely. Ducati is also expected to re-enter in to the Indian market soon under the guidance of its current owners, Audi.

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