Audi on Friday has launched the A3 Sedan with an eye on the Indian luxury car market. With prices starting at Rs. 22.95 lakh (ex-showroom Delhi), the A3 sedan has become the most affordable luxury sedan in the India.
They are expected to provide a stiff competition to Mercedes-Benz and BMW luxury hatchbacks that priced in the same range as the A3 sedan.
The Audi A3 sedan has been launched with a choice of five variants to choose from. The diesel A3 is available in four variants, namely, Attraction at Rs. 22.95 lakh, Premium at Rs. 25.95 lakh, Premium + at Rs. 29.95 lakh and the top-end Technology Pack at Rs. 32.66 lakh. All prices are indicative of ex-showroom Delhi.
The petrol fueled Audi A3 sedan is available only in a single Premium + variant that is priced at Rs. 28.95 lakh (ex-showroom Delhi).
The petrol Audi A3 sedan is powered by a 1.8 litre, 4-cylinder, turbocharged engine generating 182.5PS of power @ 5,100 rpm and 6,200 rpm and 250Nm of torque between 1,250 rpm and 5,000 rpm. The engine is mated to a seven-speed double clutch automatic gearbox.
The 2.0 litre turbo diesel engine in the A3 develops 144PS of power between 3,500 rpm and 4,000 rpm along with peak torque of 320Nm between 1,750 rpm and 3,000 rpm. The diesel engine is mated to a six-speed double clutch gearbox.
The Audi A3 diesel has an ARAI rated fuel efficiency figure of 20.38 km/l while the A3 petrol has an ARAI specified fuel economy of 16.6 km/l.
“The launch of the Audi A3 Sedan, the first compact luxury sedan in India, is yet another first from Audi. In line with our customer-centric approach, we decided to launch the sedan version of the Audi A3 which is a segment up from the compact luxury hatchback.
“Sporty, stylish and path-breaking, the Audi A3 Sedan showcases Audi’s ‘Vorsprung durch Technik’ in every single aspect, especially in the areas of design, ultra-lightweight technology, efficient drivetrains, high-end multimedia and infotainment systems. We are confident that the Audi A3 Sedan is the right product at the right time and will set new benchmarks,” said Joe King, Head, Audi India.