Suzuki Motorcycle India on Tuesday launched its premium 150cc bike Gixxer priced at Rs 72,199 (ex-showroom Delhi) to tap the youth segment as it aims to figure among the top three two-wheeler manufacturers in the country in three years.
“This is the first year of our entry into the youth segment. Along with the scooter Let’s, this product (Gixxer) will change Suzuki’s standing in the market and brand positioning,” Suzuki Motorcycle India Executive Vice-President (Sales and Marketing) Atul Gupta told reporters here.
He said the company is looking to sell around 50,000 units in the first six months of launch. Gupta said the 150cc motorcycle segment in India witnesses sales of about 70,000 units a month and SMIPL is eyeing about 10 per cent of the market.
The Gixxer will compete mainly with the FZ from Yamaha, Apache from TVS and Pulsar from Bajaj Auto in the premium 150 cc segment, he added. The Gixxer is the fourth product that SMIPL has launched this year after the bikes V Strom 1000ABS and Inazuma along with scooter Let’s.
Earlier in the year at the Auto Expo, Gupta had stated the company’s ambition to become a top three two-wheeler manufacturer in India and sell a million units within the next three years.
Last year the company sold about 5 lakh units. For 2014, the company is looking at 15 per cent sales growth.