Monday, Sep 26, 2022

Mahindra to launch Gusto on September 29

The Gusto will be Mahindra's most affordable offering in the scooter segment till date, and will be positioned below the Duro DZ.

Mahindra has officially revealed the name of their upcoming scooter. Called to be Gusto, this is the same scooter which was codenamed as G101 in the internal circuits of Mahindra and whose innumerable spy pics have flourished in the web world in the past few months.  Mahindra will officially launch the Gusto on September 29 in the Northern and Western regions of India as well as Nepal, which will be followed by the remaining regions of India later.

The Mahindra Gusto is built on a totally new platform, and will be powered by an all new 110cc engine. Made fully of aluminium, this new mill will have enough grunt to churn out 8PS of power and 9 Nm of torque. Keeping in mind the consumer feedback and lessons from the previous offerings, the scooter is said to have some exclusive and innovative user-friendly features, which have been unseen in a scooter till date.

The Gusto is believed to fare extremely well on the aspects of ride quality and handling, courtesy the 12-inch wheels on both ends and front telescopic suspension.The Mahindra Gusto is targeted at the entry-level 110cc competitors with its unisex design, which will surely appeal to the customers of varying age groups. Till date, the attempts from Mahindra have been a bit unsuccessful in making a dent in the sales of segment’s best sellers, such as Honda Activa and TVS Jupiter.

The Gusto will be Mahindra’s most affordable offering in the scooter segment till date, and will be positioned below the Duro DZ. With the Gusto, Mahindra intends to up the ante in the scooter segment, especially on the cards of features and ride quality. Now all Mahindra needs to do is to price the Gusto right from the word go, and if that happens, Mahindra can repeat the success story of Centuro in the scooter segment as well.

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First published on: 29-09-2014 at 02:27:28 pm
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