The 2011 Disney animated film Winnie the Pooh has a story that is uncomplicated, charming and sweet. The plot can be summed up like this: "Eeyore lost a tail, and the Hundred Acre Inhabitants help him find a new one. Oh, and Pooh is hungry".
Posts bearing the image and the Chinese characters for Winnie the Pooh were still permitted on the Twitter-like Weibo platform. But comments referencing "Little Bear Winnie" — Pooh's Chinese name — turned up error messages saying the user could not proceed because "this content is illegal."