Tata Motors sold just three Nanos in June, compared to 167 units during the same period in 2017. However, the company said it will continue to be produced at Sanand plant till a decision to continue the model beyond 2019 is arrived at.
Nano’s failure can be attributed largely to a PR and marketing mess-up by the company that failed to gauge the prestige a customer associates with a car purchase. Also the “cheapest tag” also evokes doubts on quality.
Of late, the concept of self-drive rental cars has witnessed an increased amount of interest among people in the country. Since the market is still in a nascent stage in India, car rental firms try one way or the other to lure consumers from time to time. In its bid to do just that, Zoomcar […]