August 31, 2026 8:52 am
Platforms themselves are becoming more intelligent, intuitive and autonomous. Digital marketing is therefore not becoming less important; paradoxically, it is becoming so pervasive that competence in it may increasingly be treated as a prerequisite rather than a differentiator.
July 01, 2025 12:57 pm
The agency will work with the Minister's office to handle activities of portfolios he currently holds, and any additional portfolios that he may hold in the future
August 23, 2024 12:59 pm
The creators were invited to the DNC by convention organizers, a new but significant part of a digital strategy.
January 21, 2023 7:19 am
In case of violation, the penalty prescribed for misleading advertisement under the Consumer Protection Act 2019 will be applicable.
December 23, 2021 11:57 am
From sarees, kurtis and other pieces of clothing, to accessories, home-decor pieces and even books -- the videos get good traction, allowing people to select a product, as opposed to actually going to the store and buying them
January 03, 2016 6:01 pm
Shorter video ads on Facebook that are short and have a teaser effect — similar to movie trailers — drawing in potential customers.
October 06, 2012 2:17 am
The US brand guru and expert in social media marketing,David Meerman Scott,on Friday said that West Bengal government needs to do a better job in marketing itself if several good brands were leaving the state.