social media marketing

SOCIAL MEDIA MARKETING NEWS

Digital Marketing vs Marketing Analytics: Where is industry demand headed? | The Right Choice

August 31, 2026 8:52 am

Platforms themselves are becoming more intelligent, intuitive and autonomous. Digital marketing is therefore not becoming less important; paradoxically, it is becoming so pervasive that competence in it may increasingly be treated as a prerequisite rather than a differentiator.

'People should be aware of what their minister is up to': Delhi's Manjinder Sirsa, his depts set for digital rebrand

July 01, 2025 12:57 pm

The agency will work with the Minister's office to handle activities of portfolios he currently holds, and any additional portfolios that he may hold in the future

Live from the DNC, it could be one of your favorite online influencers

August 23, 2024 12:59 pm

The creators were invited to the DNC by convention organizers, a new but significant part of a digital strategy.

Govt: Celebrities, influencers promoting products must disclose 'material' interest

January 21, 2023 7:19 am

In case of violation, the penalty prescribed for misleading advertisement under the Consumer Protection Act 2019 will be applicable.

How social media live streaming, videos helped brands stay afloat in the pandemic

December 23, 2021 11:57 am

From sarees, kurtis and other pieces of clothing, to accessories, home-decor pieces and even books -- the videos get good traction, allowing people to select a product, as opposed to actually going to the store and buying them

People are more likely to buy things from Facebook ads than TV ads

January 03, 2016 6:01 pm

Shorter video ads on Facebook that are short and have a teaser effect — similar to movie trailers — drawing in potential customers.

Bengal needs re-branding to stop exit of big firms: US marketing guru

October 06, 2012 2:17 am

The US brand guru and expert in social media marketing,David Meerman Scott,on Friday said that West Bengal government needs to do a better job in marketing itself if several good brands were leaving the state.

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