Shombit Sengupta column

Shombit Sengupta column News

from the discomfort Zone: Process obsession

German process obsession translates to providing outstanding value to end customers when they are paying for it.

From the discomfort Zone: Shake shake scale

Their ability to simplify, to sell an idea differently while understanding the competitive environment have helped Americans scale up business.


From the discomfort zone: For customer value

Managers today mistakenly believe that once they’ve performed in their key result areas, they’ve achieved the business strategically.

From the discomfort Zone: Ingenuity to transform habits

Behaviour change through product usage is not always easy.

From the discomfort zone: Escort’s taximeter

Escorts have privacy, choice and the liberty of time on their hands, according to my cross discussions with the concierges.

From the discomfort zone: Sex, art and torture

Torture was legitimate for over 3,000 years to punish crimes like adultery, incest and high treason.


From the discomfort Zone: Colouring football

We knew football referees as serious, black-outfitted controllers, but World Cup 2014 referees are like colourfully dressed kindergarten students.

From the discomfort zone: Doubt and Confidence

The biggest post-election doubt is that the Opposition learnt no lesson from dynasty party’s defeat and has, as yet, limited confidence to select a non-dynasty leader.

From the discomfort zone: Brand in the new context

Unless the brand creates friendship with the customer, there’s little chance of its survival in the market.

From the discomfort zone: French bills

A French sociologue had once long ago advised me that to understand French society, I should listen to people talk in coffee shops, hair salons and the park.