Myntra News

Myntra, Jabong to merge; Narayanan will continue as CEO

Flipkart had acquired Myntra in 2014 and Myntra had acquired Jabong in 2016. The company said since Myntra’s purchase of Jabong, the two brands have been steadily integrating key business functions and streamlining processes.

Myntra bets on Artificial Intelligence, augmented reality to enhance user connect

On of the cool features is the use of augmented reality to make 'talking t-shirts' for its Roadster brand. On pointing at the (AR-enabled) t-shirt, the design almost comes to life.


Diwali-Dhanteras shopping: Those who shoulder the festive burden

Delivery boys lament the humiliating treatment meted out to them by customers. Sometimes, for instance, card machines provided by the companies don't function due to poor network. Some customers are kind enough to go to the ATM and get cash, most simply complain and shout at them.

Myntra’s U-Turn: e-commerce back to the basics

Apps might be the best way for a personalised shopping experience, but in a buying behaviour driven market an app-only strategy could leave players with a narrower sales-funnel, say experts.

Myntra to relaunch desktop website

Flipkart had pushed for the app-only strategy with Myntra recording more than two-thirds of the transactions through apps.

Myntra expects 10 times increase in daily revenue during EORS

EORS will have a huge collection of specially curated styles and designs across the best of brands at discounts of up to 80 per cent.


Myntra’s ad with Radhika Apte: Why it misses the real picture on maternity leave in India

The ad highlights the issue of discrimination against pregnant women at the workplace, but the point made is for those from a privileged background, not the everyday woman.

App-only not working? Myntra mobile website returns after Flipkart Lite

Myntra, the online shopping portal that went app-only in May this year, has relaunched its mobile site at least for some sections.

Logistics staff go on strike, Flipkart, Myntra in a fix

Employees seek better pay, fixed hours; MNS wing threatens to intensify stir.

Video: Myntra's Anouk Lesbian ad is a good step but fails to look real

With Anouk, this is definitely not the first ad that focuses on homosexuality in India. Earlier Hindustan Times and Fastrack too had made ads on this.