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Thursday, May 26, 2022



Why Myntra is changing its logo following a police complaint

February 01, 2021 8:39 am

A complaint was lodged against the company by a Mumbai-based activist in December, last year.

Myntra: 100 per cent growth in orders during festive season sale

October 23, 2020 5:32 pm

Myntra said that 51 per cent of shoppers on its platform were women.

Flipkart formally brings down curtains on Jabong, to focus on Myntra: Report

February 05, 2020 7:26 pm

As per the latest development, the Jabong web portal and the app will be redirected to Myntra's shopping portal.

Myntra, Jabong to merge; Narayanan will continue as CEO

November 17, 2018 2:41 am

Flipkart had acquired Myntra in 2014 and Myntra had acquired Jabong in 2016. The company said since Myntra’s purchase of Jabong, the two brands have been steadily integrating key business functions and streamlining processes.

Myntra bets on Artificial Intelligence, augmented reality to enhance user connect

December 24, 2017 2:55 pm

On of the cool features is the use of augmented reality to make 'talking t-shirts' for its Roadster brand. On pointing at the (AR-enabled) t-shirt, the design almost comes to life.

Diwali-Dhanteras shopping: Those who shoulder the festive burden

October 16, 2017 7:09 pm

Delivery boys lament the humiliating treatment meted out to them by customers. Sometimes, for instance, card machines provided by the companies don't function due to poor network. Some customers are kind enough to go to the ATM and get cash, most simply complain and shout at them.

Myntra’s U-Turn: e-commerce back to the basics

May 13, 2016 9:54 am

Apps might be the best way for a personalised shopping experience, but in a buying behaviour driven market an app-only strategy could leave players with a narrower sales-funnel, say experts.

Myntra to relaunch desktop website

May 04, 2016 2:21 am

Flipkart had pushed for the app-only strategy with Myntra recording more than two-thirds of the transactions through apps.

Myntra expects 10 times increase in daily revenue during EORS

December 30, 2015 2:58 pm

EORS will have a huge collection of specially curated styles and designs across the best of brands at discounts of up to 80 per cent.

Myntra’s ad with Radhika Apte: Why it misses the real picture on maternity leave in India

December 07, 2015 12:29 pm

The ad highlights the issue of discrimination against pregnant women at the workplace, but the point made is for those from a privileged background, not the everyday woman.