A meeting chaired by Commerce Minister Suresh Prabhu with top officials from several government departments was held last week to chalk out the strategy for promoting khadi as an exclusively Indian brand using an institutional mechanism.
‘Khadi for all is our goal. Khadi for youth and teenagers too. The KVIC -Arvind initiatives for launching Denim Khadi is a step in this direction, the Khadi journey is eternal’, said Vinai Kumar Saxena, Chairman, KVIC who was present in Ahmedabad for the launch.
Khadi and village industries in the state have seen a substantial drop in production,sales and employment potential,according to key statistics given by the state government in recently published Socio-Economic Review,Gujarat,2011-12.
An apex association working for the promotion of khadi and village industries on Wednesday urged the Centre and the state governments to promote the sale of the traditional fabric by announcing various concessional schemes.