January 20, 2024 2:43 pm
It is the highest-ever sponsorship amount in the history of the league.
September 01, 2023 4:15 pm
Viacom 18 beats Disney Star and Sony to acquire linear, digital rights for approx Rs 5,963 crore for next cycle.
August 14, 2022 7:24 pm
Weekly Sports Newsletter: Most of cricket's innovations were born in England but India has the knack of embracing the idea whose time has come.
June 27, 2022 12:38 pm
In a recent interview with e4m, Jean Francois Pigeon, Global EVP & Head of Sales-Marketing at Synamedia spoke on why the latest IPL digital rights mark a significant moment not just in sports but the OTT landscape.
June 29, 2022 2:11 pm
The Rs 43,000 crore worth never-seen-before race to woo fans of the world's most popular cricket tournament is about rural penetration, cost and all important ease of operation. Digital boasts of uncomplicated initiation through simple App download, TV flaunts the convenience of flipping channels. The subscribers, meanwhile, weigh their options.
June 15, 2022 1:58 pm
Sold for Rs 48,000 cr, makes it world's No.2 league; Digital rights trumps TV; Disney gets TV, Viacom 18 bags digital
June 14, 2022 8:08 am
IPL media rights: Unprecedented bidding for media rights runs parallel to sharp hike in cricketers’ and umpires’ pension
June 13, 2022 5:06 pm
The BCCI expects the combined rights value for five years to soar past Rs 45,000 crore. And, going by the first day’s figures, Indian cricket is set to witness an unprecedented windfall.



