Instagram is a different strategy for most top politicians. Here politics and campaigning take a backseat as the focus is clearly on relatability, compassion and humility. And this is clearly in contrast to the in-your-face rhetoric on Twitter or Facebook.
Prime Minister Narendra Modi's demonetisation move appears to be popular, at least politically. It has been echoed in at least two other developing countries, where Venezuela and Pakistan have taken a similar route.