February 28, 2018 9:49 am
Hertz has been reducing the size of its rental fleet and investing more in marketing campaigns and technology upgrades of its app amid pressure from industry over-capacity and pricing.
June 27, 2017 1:31 pm
Apple Inc. is leasing a small fleet of cars from Hertz Global Holdings Inc. to test self-driving technology, an agreement that echoes a larger deal between competitors Alphabet Inc. and Avis Budget Group Inc. Hertz shares soared the most in almost two years.
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