India’s largest cycle manufacturer is bringing down the price of the country’s largest-selling model, roadster, to produce “the cheapest bicycle”. The industry is worried, but with demand low and China threat looming, is the Hero Motors move only way to break the cycle?
Hero Cycles has not yet announced a launch date. In a statement, Munjal said, “the upgraded Roadster will have a technologically advanced steel frame that will enable 50 per cent higher load-carrying capacity.
On April 25, at a meeting of United Cycle & Parts Manufacturers Association (UCPMA), Pankaj Munjal, MD of Hero Motor company is learnt to have announced that in the next 60 days, the company will be slashing prices of black roadster bicycle by Rs 500.