VG Siddhartha's death highlights the extreme stress and emotional distress entrepreneurs can be under. "No matter how glitzy and successful your life appears to the outside world, it's a lonely place at the top."
VG Siddhartha's CCD brand carried the tagline ‘A lot can happen over coffee’. And for V G Siddhartha, it did. How then did the 21-yr-old heir of a fortune who decided to carve own path, gave India its first coffee chain, was among the first to spot the IT trend, cashed in on Bengaluru’s real estate boom, and moved among the powers and shakers, end up as a 60-yr-old broken man on a bridge? The Indian Express on the life and death of India’s coffee king
"Business failures in this country should not be tabooed, or looked down. On the contrary, we should give an honourable exit or resolution to the problem in letter and spirit of the IBC," she said referring to the CCD founder's demise.
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Reacting to the demise of VG Siddhartha, Biocon MD Kiran Mazumdar Shaw said that it is a "shocking and sad end" to a quiet n unassuming pioneer who started the coffee cafes business ahead of Starbucks in India.