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Blue logos seen as 'greener' than green ones

The study found that shoppers consider retailers using blue or green in their logos to be more eco-friendly than retailers using red.

Facebook to let advertisers republish user posts

Facebook users who check into a store or click the "like" button for a brand may soon find those actions retransmitted on their friends' pages as a "Sponsored Story" paid for by advertisers.

Advertising

Pantaloon to realign cos; raise 1500 cr

It intends to complete in the next two months legalities for its plans to raise Rs 1,500 crore.

Advertising