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Wednesday, May 25, 2022



#SupportIsEverything: Adidas’ new campaign for ‘sports bra in all shapes and sizes’ goes viral

February 11, 2022 9:57 pm

The accompanying picture is that of 25 pairs of breasts of different shapes, colours and sizes, symbolising different age groups and ethnicities

Can wearing an underwired bra cause breast cancer? Know what experts say

December 02, 2021 6:08 pm

Another common worry includes the impact of wearing a bra at night.

Fashion retailers bet bras with wires and a splash of colour will sell this spring

April 01, 2021 5:52 pm

While neutral, comfortable clothing remains more popular than in a normal spring, retailers from Neiman Marcus to Walmart and Macy’s Inc reported growing sales of bright, optimistic color, flowy fabrics or dresses for the first time since the start of the pandemic as shoppers prepared for a return to normal life.

Lais Ribeiro walks the ramp in the $2 MILLION Victoria's Secret fantasy BRA

November 21, 2017 7:11 pm

This year, Brazilian beauty Lais Ribeiro walked the ramp in Shanghai clad in a Victoria's Secret fantasy bra, called the 'Champagne Nights Fantasy Bra'. The $2 million handset bra is encrusted with crystals and around six thousand gemstones.

A bra that regulates itself according to use

December 14, 2014 3:56 pm

Australian researchers are developing a bra that has "artificial muscles" to provide more support to its wearer.

This is why your bra never fits

December 10, 2014 10:33 am

According to a bra fitting specialist, bra sizes were developed from blouse sizes based on military uniforms during World War I.

No link between wearing bra and breast cancer: Study

September 05, 2014 3:40 pm

There is no association between bra wearing and increased breast cancer risk among post-menopausal women.

Ban on bra for exams in China draws flack

June 09, 2013 3:06 pm

Ban of the bra with metallic clasps as part of measures to prevent students from cheating.

Bra not a modern invention?

July 17, 2012 5:32 pm

Two of the bras resemble modern counterparts but the others are rather bluntly as 'shirts with bags'

Now,a bra to make your bust look three times its size!

August 01, 2011 11:25 am

British-designed Triple Boost Bra worth £22 was three years in making and uses three types of padding.