Amazon Prime Video: A Global Streaming Giant Amazon Prime Video, an American subscription video-on-demand service owned by Amazon, launched on September 7, 2006, as Amazon Unbox. Initially focused on the US market, it evolved, incorporating features like Amazon Originals and content licensing from other providers. The platform's growth led to its global launch on December 14, 2016, excluding a handful of countries. Services offered include films and television series, live sporting events, and video rental and purchasing options. Access varies by region; some countries offer standalone subscriptions, while others integrate it within the broader Amazon Prime membership. The platform also features Amazon Channels, allowing subscriptions to additional services. While subscriber numbers are not publicly disclosed in detail, Prime Video boasts a massive global reach, serving numerous countries. Its availability and pricing vary regionally, reflecting local market dynamics. Amazon's acquisition of LoveFilm in 2011 significantly boosted its international expansion. The platform's success solidified Amazon's position in the entertainment industry, culminating in its membership in the Motion Picture Association (MPA) in October 2024.