In India, Alexa covered the elections this time, and it was the first time Amazon had to integrate features like candidate background, details. Amazon is also focusing on adding cricket-related features to Alexa in India.
Echo-branded smart speakers have attracted millions of fans with their ability to play music and respond to queries spoken from across the room but almost four years after inviting outside developers to write apps for Alexa, it has yet to offer a transformative new experience.
New research is helping Alexa mimic human banter and talk about almost anything she finds on the internet. However, ensuring she does not offend users has been a challenge for the world's largest online retailer.