A user can use the Alexa voice search on the remote to search for and play content from Netflix, in addition to Prime Video and Music. Search results will appear even if a user has not logged in to or subscribed to Netflix.
Amazon has filed a patent application with the US Patent & Trademark Office which details about a system that can capture and process portions of a spoken command that may occur before a wake word such as "Alexa".
The report borrows its title — “I’d Blush if I Could” — from a standard response from Siri, the Apple voice assistant, when a user hurled a gendered expletive at it. When a user tells Alexa, “You’re hot,” her typical response has been a cheery, “That’s nice of you to say!”
Echo-branded smart speakers have attracted millions of fans with their ability to play music and respond to queries spoken from across the room but almost four years after inviting outside developers to write apps for Alexa, it has yet to offer a transformative new experience.