Adidas News

Sponsors' World Cup woes

Sponsors face 80 pct higher cost vs 2006 World Cup and even the developing world sponsors' debut a crisis looms large.

Single-brand retail: Skechers, Nike, Adidas among eight proposals

US-based Skechers, a $2-billion company, has sought approval for undertaking single-brand retail trading of its products in the country.


Adidas unveils 'miCoach Smart Run' smartwatch at Rs 24,999

Adidas miCoach Smart Run uses optical technology to track heart rate from wrist,and GPS to track speed, distance and logs.

Sponsors raise pressure on FIFA over Qatar claims

The signs of unease from some of FIFA's paymasters will raise pressure on the body to take a firm line on Qatar and underlying concerns about how it is run.

Barcode system to check fake products on the anvil

Customs dept ties up with GS1 to design tool to curb counterfeits.

Adidas takes RS 1,090 crore hit due to Reebok India irregularity

The results of these restatements led to a reduction of net income attributable to shareholders.


Adidas launches 'revolutionary' bouncy shoe powered by energy capsules in India

Adidas Innovation Team showed that the highly durable material found only in Energy Boost products.

Reebok India offers VRS to staff

Adidas today said its group firm Reebok India will offer voluntary retirement scheme to employees as part of a restructuring exercise in the company,which has been hit by an alleged Rs 870-crore fraud by two former top executives

New business strategy for India: Reebok

'We are inviting our customers to engage with us and also working closely'

Reebok Q2 global sales down 26% on India issues: Adidas

Sportswear major Adidas said global sales of its Reebok brand declined by 26 per cent in April-June quarter on a ‘currency-neutral basis’