Asus Zenfone 3 Ultra First Look

The phablet is a concept that came about from the demand for a larger smartphone in India, a market where the PC was not really popular and the phone was becoming the first and only device for a lot of users. The phablet was supposed to be sized between 5 and 6.99 inches so that users could get maximum screen size but still be able to hold the phone in their hands to make a call.