Lakme Fashion Week Hosts Its First Ever Audition

For the first time ever in the history of Indian fashion, Lakme Fashion Week hosted its auditions in Assam to incorporate more faces from the northeast. The Lakme Fashion Week audition was jointly organized by leading cosmetics brand Lakme and IMG Reliance Pvt. Ltd. It was held in association with Northeast India Fashion & Design Council (FNDC) at Terra Mayaa Lounge, Guwahati. Over 100 girls from the northeastern states registered for the auditions. Renowned model Sonalika Sahay and Assamese actress Barsha Rani Baishya were among the judges at the audition. The semi-finalists set the ramp on fire during the second round of LFW audition as they showcased traditional Assamese mekhala chador designed by local designers. After several rounds of grueling auditions, two girls from Guwahati, Suzanne and Jhanvi Deuri made it. It is worth mentioning that the winners will get a chance to walk at Lakme Fashion Week which will take place in Mumbai from August 24-28. The northeast is a key market for the growth of fashion and creative industries with its rich cultural lineage and tribal heritage in design, eclectic range of traditional textiles, large indigenous weaving legacy and its young educated demographic.

 

 

For the first time ever in the history of Indian fashion, Lakme Fashion Week hosted its auditions in Assam to incorporate more faces from the northeast. The Lakme Fashion Week audition was jointly organized by leading cosmetics brand Lakme and IMG Reliance Pvt. Ltd. It was held in association with Northeast India Fashion & Design Council (FNDC) at Terra Mayaa Lounge, Guwahati. Over 100 girls from the northeastern states registered for the auditions. Renowned model Sonalika Sahay and Assamese actress Barsha Rani Baishya were among the judges at the audition. The semi-finalists set the ramp on fire during the second round of LFW audition as they showcased traditional Assamese mekhala chador designed by local designers. After several rounds of grueling auditions, two girls from Guwahati, Suzanne and Jhanvi Deuri made it. It is worth mentioning that the winners will get a chance to walk at Lakme Fashion Week which will take place in Mumbai from August 24-28. The northeast is a key market for the growth of fashion and creative industries with its rich cultural lineage and tribal heritage in design, eclectic range of traditional textiles, large indigenous weaving legacy and its young educated demographic.