Tata Zica First Look

Zica is possibly the most crucial product for Tata Motors since its Nano — even more than the Zest and Bolt — and its market placement will be key to its sales performance. It is expected that Tata will position the Zica between the Renault Kwid and Hyundai Grand i10, taking on the likes of Maruti Suzuki Celerio in a straight battle. If Zica is priced on par — better still, slightly undercuts — the Celerio, it’ll be a masterstroke because on product worthiness alone, Zica has a lot going for it. With Zica, Tata has finally moved away from the ‘Indica’ design theme. It may seem to have some design elements influenced by existing products in the market, but it’s a big departure in the mini hatchback space for Tata which has been mostly about the evolution of Indica in terms of design and styling. Read Here

Zica is possibly the most crucial product for Tata Motors since its Nano — even more than the Zest and Bolt — and its market placement will be key to its sales performance. It is expected that Tata will position the Zica between the Renault Kwid and Hyundai Grand i10, taking on the likes of Maruti Suzuki Celerio in a straight battle. If Zica is priced on par — better still, slightly undercuts — the Celerio, it’ll be a masterstroke because on product worthiness alone, Zica has a lot going for it. With Zica, Tata has finally moved away from the ‘Indica’ design theme. It may seem to have some design elements influenced by existing products in the market, but it’s a big departure in the mini hatchback space for Tata which has been mostly about the evolution of Indica in terms of design and styling. Read Here