Shombit Sengupta

Shombit Sengupta is an international creative business strategy consultant to top management. Reach him at

From the discomfort zone: Dream a weaponless world
Sun, Jan 18, 2015

Just imagine, 70 million Kalashnikovs sold to date. To what purpose?

From The Discomfort Zone: Vive le crayon!
Sun, Jan 11, 2015

What auto-censored traditional media could not say, Charlie Hebdo ripped apart without any frontier.

From the discomfort Zone: Challenge paralysed by society
Sun, Jan 04, 2015

Innovation is a big word and we use it all the time in India.

From the discomfort zone: Challenging with gestures
Sun, Dec 28, 2014

When we are born, we unconsciously make gestures, our whole life goes with gestures at every moment. One day when gestures get frozen, we are off from society. How can we use these gestures that vibrate with the living sensation of human breath? Human gestures have evolved through the centuries as we learnt to take […]

From the discomfort zone: Guru mindset hinders taking challenges
Sun, Dec 21, 2014

It’s unthinkable in our society to challenge the guru’s training.

From the discomfort zone: Challenge to exit mediocrity
Sun, Dec 14, 2014

'Make in India’ is the start of solving our country’s major problems.

From the discomfort zone: Socially disgracing women
Sun, Dec 07, 2014

The consumer forum can stop such products that feed on people’s sense of worth and horribly humiliate women.

From the discomfort zone: What will people say?
Sun, Nov 30, 2014

In India’s contemporary situation having an affair need not translate to marriage, an area that’s not under control.

From the discomfort Zone: Snuffing out love
Sun, Nov 23, 2014

I want to thank my readers for connecting to my writing and permitting me to use your personal experiences.

From the Discomfort Zone: Digi-tech for social distress
Sun, Nov 16, 2014

Isn’t it ironic that we proudly say India is a secular democracy; we are Indians first and there’s unity in our diversity.

From the Discomfort Zone: Digital fossil
Sun, Nov 09, 2014

As IT service is an essential commodity product like electricity or water supply that you cannot do without, competition in the IT service industry will accelerate.

From the discomfort Zone: Digital graveyard
Sun, Nov 02, 2014

Since the birth of the Internet, the concept of digital art has proliferated.

From the discomfort Zone: Digital skeleton
Sun, Oct 26, 2014

So many artistic domains are getting massacred due to the over-usage of digi-tech, the killer of human passion, craftsmanship, knowhow and creative distinction.

From the comfort zone: Digital barbarian
Sun, Oct 19, 2014

The modern harmonica of ten holes and two metal reed plates was invented by an European named Richter around 1825.

From the discomfort zone: Sardinian sojourn
Sun, Oct 12, 2014

There once were 10,000 megalithic stone dolmens scattered across the island depicting prehistoric architecture.

Italian rhapsody
Sun, Oct 05, 2014

Scientists here were working on Apple Mac computers, their screens exposing high-tech scientific sense; but all of that was overshadowed by her Italian design touch; even in a scientific lab.

From the discomfort Zone: Psychologically aesthetic Italians
Sun, Sep 28, 2014

This immediately took me to another planet mentally, my first step on Europe, the country of Raphael, da Vinci, Michelangelo that I had studied with my pencils in art college.

From the Discomfort Zone: Japanese miniaturisation = human cocooning
Sun, Sep 21, 2014

High awareness of hygiene and sanitary conditions is another aspect that makes Japanese design so clean.

from the discomfort Zone: Process obsession
Sun, Sep 14, 2014

German process obsession translates to providing outstanding value to end customers when they are paying for it.

From the discomfort Zone: Shake shake scale
Sun, Sep 07, 2014

Their ability to simplify, to sell an idea differently while understanding the competitive environment have helped Americans scale up business.

From the discomfort zone: Bathing in disruptive aspiration
Sun, Aug 31, 2014

To establish their supremacy, French kings wanted control over nature too.

Perversity sells design
Sun, Aug 24, 2014

Americans see everything big, from them I learnt about how important it is to design industrial products for mass scale manufacture.

From the discomfort Zone: Diametrically different
Sun, Aug 17, 2014

The German machinery company is the loser too. Not only does it not sell more machines, its engineering is being copied.

World class MSME India
Sun, Aug 10, 2014

Most angel investors look for short-term investment and quick earnings.

From the discomfort zone: For customer value
Sun, Aug 03, 2014

Managers today mistakenly believe that once they’ve performed in their key result areas, they’ve achieved the business strategically.

Three fundamentals that change behaviour
Sun, Jul 27, 2014

As incomes grew, so did adultery. Divorce rose from 3,41,000 in 1980 to 2.2 million in 2013.

From the discomfort Zone: Ingenuity to transform habits
Sun, Jul 20, 2014

Behaviour change through product usage is not always easy.

From the discomfort Zone: Changing behaviour
Sun, Jul 13, 2014

Blue jeans have changed the way we want to look and feel — casual, comfortable and fashionable.

From the discomfort zone: Escort’s taximeter
Sun, Jul 06, 2014

Escorts have privacy, choice and the liberty of time on their hands, according to my cross discussions with the concierges.

From the discomfort zone: Sex, art and torture
Sun, Jun 29, 2014

Torture was legitimate for over 3,000 years to punish crimes like adultery, incest and high treason.

From the discomfort Zone: Colouring football
Sun, Jun 22, 2014

We knew football referees as serious, black-outfitted controllers, but World Cup 2014 referees are like colourfully dressed kindergarten students.

From the discomfort Zone: Structuring your need
Sun, Jun 15, 2014

The start of FIFA World Cup 2014 in Sao Paulo reminded me of my visit to another football obsessed country, Argentina, a few years ago.

From the Discomfort Zone: Colonial baggage
Sun, Jun 08, 2014

Studies show that white skinned people have a better chance of employment.

From the discomfort zone: Doubt and Confidence
Sun, Jun 01, 2014

The biggest post-election doubt is that the Opposition learnt no lesson from dynasty party’s defeat and has, as yet, limited confidence to select a non-dynasty leader.

From the discomfort zone: Brand in the new context
Sun, May 25, 2014

Unless the brand creates friendship with the customer, there’s little chance of its survival in the market.

From the discomfort Zone: Befriending brands in frontierless business
Sun, May 18, 2014

Continuous creation of Brand Friendship with customers can emerge if the brand delivers substance that’s distinct and trendy.