Most complaints reach the cell through its online portal along with contributions from a telephone helpline, letters and various social media accounts.
Among the consultancy firm experts who are conducting the training is Simon McKenzie of BRIDGE.
The city has for long suffered from encroachments on land and on water bodies which form its heritage, further the issues of insufficient sanitation, road and drainage networks add to the woes.
"We are not how the media portrays us" is an expression common in the Valley. Kashmir's tourism sector doesn't just struggle in front of a disruptive militancy, there are primetime debates to counter.
At the Kashmir World Film Festival's opening ceremony, Naeem Akhtar, senior PDP minister and spokesperson, called for the re-opening of the cinema halls.
Seeking to allay the fears, Mohammed Amin Mir, Joint Director at fisheries department, attributed the incident to the opening of sluice gates at Chinar Bagh that released polluted water from the Gaw Kadal gauge.
Photos of the Tianjin Binhai Library's floor-to-ceiling book shelves generated a huge buzz on social media. Unfortunately, though, it seems the photos were all an illusion as the top shelves don't - and can't - have actual books on them.