BARC was launched after a widespread hue and cry against the alleged inadequacy of the peoplemeters deployed by TAM to capture the correct viewership trends from across the country.
It is interesting to note that it was immediately after mandating Trai to make recommendations on the subject, that Congress had unveiled its aforementioned “launch TV channels” campaign.
He claims to have made a dent in the Indian market already where he was a late entrant, coming in almost 7-8 years after rivals like Magicbricks.com and 99acres.com.