The travel and tourism industry loves superlatives. In fact, why just them, the world of marketing loves superlatives. Everything has to be the best, the most fabulous, brilliant, fantastic... we could go on, a thesaurus in hand. But the problem with such marketing campaigns is that probably at some point one falls short of words, which is why we have a thesaurus. But what happens when you use that wonderful grammar book for everything? Well, the guys working with UP Tourism would know! Recently, after a rather verbose tweet on Varanasi went viral (it said: The unbeatable sagaciousness astuteness of #Varanasi is no less than a figurine of rectitude for the people. #ReasonsToUP"), much of the world was at loss to understand what it actually meant. It's like they wrote a sentence and used the Thesaurus on every seond word! (Remember Joey from FRIENDS?) In a previous piece we tried to guess what could have prompted such a tweet (Read the article here), but when we took a look at the UP Tourism's Facebook page, turns out - such a literary specimen was not a one-time affair, but de rigeur. What followed was a delightful read of many of their campaign posters, even if we did have to consult the dictionary or question our grammar knowledge over most of them. Why not take a look for yourself? Just click through.
(Source: UP Tourism/Facebook)