A group of radiation therapists from Australia decided to recreate celebrity photos to raise money for cancer patients. So, for the Dry July campaign this time, Mark Udovitch and his team at the Liverpool Cancer Therapy Centre, are goig to give up their hair that they have been growing for the last two and a half years instead of giving up booze to generate awareness and raise money. Essentially, during Dry July, people give up booze to donate money for cancer patients but these radiologists have a reason to shave off their hair that they have planned to finally do on July 29.
"Throughout my career I have cared for countless patients who have experienced hair loss, with many patients revealing that losing their hair was one of the hardest things they had to go through psychologically and that it was often the lowest point in their cancer therapy journey. They often report feeling uncomfortable or exposed and are unmotivated to go out in public because of prying eyes which has devastating impacts on their self esteem," writes Udovitch. And this "not only to recognise the hardship our patients' face but also to give a unique gift to someone in need," he adds.