Preity Zinta received further success in 2006, starring in Karan Johar's drama 'Kabhi Alvida Naa Kehna' with an ensemble cast including Amitabh Bachchan, Shah Rukh Khan, Abhishek Bachchan, Rani Mukerji and Kirron Kher.
Preity played the role of Rhea Saran, an ambitious fashion magazine editor. The Indian Express said, "The lady has not just looked glamorous but she has walked with poise, sat with grace, smiled with composure and spoke with calmness. Who would have thought that the bubbly girl could so skilfully shed her age-old tag and walk away as the don't-mess-with-me lass. So all those who are in search of the peppy Preity, well guys you've dialed the wrong number this time." The film became one of the biggest box-office hits in India.