Abhay Deol turned the heat on when he called out popular Bollywood stars for endorsing racism through their adverts for fairness creams. Racism is so in built in all of us today that even when the comments are passed right under our nose, we fail to notice it. Tarun Vijay's recent remarks where he said how living with south Indians, even though they are black, proves that racism is not present, was a hard slap. People took offense to the comment, many trolled him and south Indians mostly decided to make sarcastic remarks. What is the root of all of this? Well, it is our obsession with the colour of skin. The thought that fairer is better still prevails among many of us. Why would we invest in fairness creams otherwise? Actor Abhay Deol hit the bull's eye when he took to his Facebook page to pull up all the A-listers like Shah Rukh Khan, Deepika Padukone, Shahid Kapoor, Vidya Balan, Illeana D'Cruz, John Abraham and Sonam Kapoor for endorsing fairness creams.