Sunday, Nov 23, 2014

Coca-Cola’s multilingual ad with Hindi stirs up ‘race’ storm, gets thumbs up from LGBT community

Ad shows US diversity with different communities singing ‘America the Beautiful’ in 7 languages, including Hindi. (Photo: Reuters) Ad shows US diversity with different communities singing ‘America the Beautiful’ in 7 languages, including Hindi. (Photo: Reuters)
Express News Service | Posted: February 5, 2014 12:50 pm | Updated: February 5, 2014 1:04 pm

In a bid to impress people of several communities residing in America, the giant soda company seems to have stoked a row over its ad.

Highlighting the ‘unique diversity’ of America, the cola company in its controversial ad has nation’s anthem sung in seven different languages – English, Spanish, Hindi, Keres, Tagalog, Senegalese French and Hebrew. But the song has not gone down well with some groups. 

Allen West, an ex-Republican House member, wrote in a blog post, “The last thing any of us should want to see is a balkanised America.”

West was not petitioning for a boycott of Coca-Cola products, but argued the song should have been sung in English.

However, the advertisement has found favour with gay and LGBT community who hailed the ad saying that this is the first time that the broad acceptance for the group has been shown on television.

The ad features a gay couple along with their daughter spending good time together.

(With PTI inputs)

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