YSR Congress Party chief Jahanmohan Reddy will launch a massive padayatra on Monday, November 6, in Andhra Pradesh. The Yatra will begin at 11 am from Idupulapaya and will end at Ichchapuram. Called the Praja Sankalpam, the six-month-long padayatra will strive to cover 3,000 kms on foot across 125 constituencies with over 500 exclusive roadside meetings, 180 influencer group meetings and 125 large public address meetings, the party said in a statement.
With this initiative, the party statement said, the YSR Congress will strive to reach over 20,000 party workers and as many as 10,000 habitats, impact almost two crore people in the state. The party hopes to let people know that they are a party of the YSR ‘kutumbam’ (family), understand public grievances and give voice to their problems, represent the interests of every individual in the state and work towards making Andhra Pradesh the most developed state in the country, the YSRCP statement added.
Reddy’s day is scheduled to begin with a meeting with a select influencer group, followed by a walk and informal roadside meetings with the public. There will be another meeting after lunch before the next stretch of walk begins. For smooth functioning, the padayatra will function in this three-tier structure: A Padayatra Central Coordination Unit (PCCU) at the state level for monitoring the campaign, which will be assisted by Padayatra District Coordination Committee (PDCC) at the district level and falling below that will be the Padayatra Assembly Coordination Committee (PACC) at the Assembly level.
The latter will be responsible for charting out the routes most feasible for Reddy, marking locations for public meetings, identifying possible activities for the YSRCP chief, crowd management and ensuring proper branding in routes taken by his cavalcade.
Rachabanda, another campaign by the party, will be initiated simultaneously, beginning November 11, and will go on until the next four months. Under this campaign, party leaders will visit select villages and conduct meetings in their constituencies in order to address problems faced by the locals as well as to get a better understanding of what they are looking for, the statement said.
The Rachabanda campaign aims to cover all 175 constituencies in Andhra Pradesh. It will run with the participation of one lakh party members who will coordinate with more than 15,000 influencers to hold more than 5000 meetings. These workers hope to gather more than 50 lakh signatures supporting the party’s demand for special status. The total outreach of Rachabanda is expected to be 2.5 crore people across the state. The campaign aims to touch more than 50 lakh households and 5000 habitats, the statement added.
In order to reach out to the local population, the Rachabanda campaign will involve Palle Nidra (a stay at a local’s house in a selected village) and a door-to-door drive to propagate the need for special category status, the statement said.