We would like to believe that the world is progressing and improving in every aspect with the passage of time, though in reality many things suggest otherwise. From war to xenophobia — the incidents and figures are very disheartening to say the least. One such figure is that of violence and atrocities against women. According to a United Nations report, one in every three women/girls is victim of gender violence or sexual violence.
To counter this, UN Women has launched a global initiative UNiTE to End Violence against Women. As part of the campaign organisations across the world is observing 16 Days of Activism Against Gender Based Violence from November 25 (International Day to End Violence against Women) to December 10 (International Human Rights Day).
Part of this initiative, UN Women Pakistan has presented a brilliant video that challenge the odds and is a bold step to equality. The campaign video, titled I’m Unbeatable, urges people to beat women. The #BeatMe initiative “brings an unconventional twist to advocacy on women’s rights” says the official release.
The powerful 1-minute video “aims to inspire women to reaffirm that they are stronger than they are made to believe”. It also seek to break the “perception that a woman is weak, taking her from someone who is ‘beatable’ to being ‘unbeatable’.”
The inspiring video features Afreen fame Momina Mustehsan, Samina Baig the only Pakistani woman to climb Mount Everest, journalist Sana Bucha, athlete Naseem Hameed and many other actors and stars who have outshined the rest in their field.
The message of #BeatMe campaign is clear and evident, beat woman by voice, by ideas—challenge them in the areas of strength and expertise and not through sexual or domestic violence.
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