So, what have you been watching on Youtube this year? Well, 2016 seems to be the year of Sultan Salman Khan, whose appearance on the popular Kapil Sharma Show was the most watched video of the year, with around 22.5 million views at the point of writing. Ayat Khan’s mesmerising audition for the music reality show Voice of India Kids came a close second with over 20.8 million views.
Videos on demonetisation (remembered that rumoured GPS chip in the new note?) and several comedy videos from our own set of stand-up comedians and comedy groups – from TVF to AIB – formed a huge chunk of the overall list as well, indicating that the Indian viewership could always do with a healthy dose of laughter. From talks shows to Web series it was a celebration of the underdogs.
Though, when you have Rajinikanth, there is no choice but to have him feature up top. The trailer for Thalaiva’s film Kabali topped the charts for movie trailers in 2016.
Youtube announced the top trending music videos, movie trailers, advertisement from 2016, “according to time spent watching, sharing, commenting, liking and more”. The video viewing platform also said that “collectively, the top 10 videos have 70 million views and the channels that make them have more than 45 million subscribers who tune in regularly to watch the funny, insightful, entertaining content they create/upload”.
While in the ads sections, brands like Dettol, Ching’s and Amazon denominated. It was also observed that brands preferred long-format ads for the platforms. “In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention,” a Youtube statement said.
Here are the top 10 trending Youtube videos in India
Top music videos
1. Kala Chashma: Baar Baar Dekho
2. Kar Gayi Chull: Kapoor & Sons
3. Baby Ko Bass Pasand Hai: Sultan
4. Bulleya: Ae Dil Hai Mushkil
5. Cham Cham: Baaghi
6. GF BF: T-Series
7. Hua hain Aaj Pehli Baar: Sanam Re
8. Ae Dil Hai Mushkil
10. The Breakup Song: Ae Dil Hai Mushkil
Top movie trailers
1. Kabali Tamil Movie
4. M.S.Dhoni – The Untold Story
7. Ae Dil Hai Mushkil
Most viewed ads
1. Dettol Sheron ke Panje – #MaaMaane Dettol Ka Dhula
2. Ranveer Ching Returns
3. Amazon #ApniDukaan
4. Doublemint #StartSomethingFresh
5. Ola Micro Stories
6. Bajaj V – The Invincible
7. Makemytrip #BefikarBookKar – Taxi
8. #NothingDirty Anthem ft. Badshah
10. Samsung Galaxy S7 and S7 Edge