With each passing day, digital media is gaining more relevance and prominence. Armed with our smart phones we are forever lost in the digital space as each headline screams out to attract our attention. It is no secret that we click on an article based mostly, if not completely, on the way its headline is worded — the catchier and more clickbait-ey, the better. Thousands of articles on the Internet claim have solutions to almost all our problems, from weight loss to heartbreak. You say it and it’s there, or is there?
Irish comedy sketch group Foil, Arms and Hog in their Clickbait Song hilariously sum up our irrepressible urge to click on these articles, the disappointment we feel on generally finding nothing substantial in them and the consequent guilt that plague us. The lyrics and the way they perform the song are bound to make you laugh.