WATCH: Mumbai company offers women staff ‘first day of period off’; here’s how they react

A Mumbai media company recently announced that they have started a 'first day period leave policy' for women, means women can actually say 'first day of period' as a valid reason when applying for leave. This video shows the reaction of the female staff when they were told of this development.

By: Trends Desk | New Delhi | Published:July 10, 2017 4:08 pm
menstruation, leave during periods, tax on sanitary napkins, leave during first day of period, indian express, indian express news The joy and surprise on their faces is heartening when they are told about the policy. The joy and surprise on their faces when they are told about the policy is heartening. (Source: BLUSH/YouTube)

The pain that women go through during their period require little explanation. Though not everybody experiences it, almost all of us have heard women talk about the excruciating pain, the cramps, the nausea, the headaches, and whatnot, they have to go through. It’s always Day 1 which is the toughest. And for those who work, staying at home during those days is not really an option. However, a Mumbai-based media company is showing the way forward by implementing a rather inspiring initiative.

Culture Machine, which has over 75 female employees and runs the Youtube channel Blush, has started a ‘first day period leave policy’. This means women can actually say ‘first day of period’ as a valid reason when applying for leaves. To show how this affects women, Blush uploaded a video of the female staff being told – on camera – about the new policy, and the reactions are priceless.

Watch the video here.

This comes as an extremely positive step, especially since there is a campaign opposing the high tax bracket on sanitary napkins, while bindis and sindoor go tax-free. Culture Machine has even started an online petition, directed at the Ministry of Human Resource Development and Ministry of Women and Child Development, to apply this policy across India.

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  1. A
    Jul 19, 2017 at 4:24 pm
    My question is with that uneasiness, discomfort, lethargic feelings suppressed in you how nice and fair is it for you to commute (given public transport and traffic), almost wearing a mask of smile and portraying that 'I can manage' deal with co workers, emails, supervisor (co operative, if you are lucky) etc. And at the end of the day, when we are back home, the only place one can find comfort, we struggle to manage task, have a good conversation with family, friends etc. why? Why churn ourselves into this professional world at the cost of fuming at our loved ones? Getting periods is natural, your reaction and condition is natural too. You should be natural. Let that mood swing be with you, let that laziness be around, let that craving of chocolate be fulfilled or may be just be in bed with nothing or everything you like. The process of menstruation was not your choice but dealing with it can be. A BIG UPVOTE TO YOU GUYS FOR STARTING THIS :)
  2. S
    Shweta Tholan
    Jul 10, 2017 at 8:30 pm
    This is the best sensible step taken to honour and accept women that I have come across recently! There would be no more other made up excuses on the first day for leave. Great
  3. I
    Jul 10, 2017 at 8:09 pm
    As its a media company, it tracks those women and sells more adds to them and then they ask for their family period charts and wa la you have companies standing in queue to sell them more. Stupid idea, let them first respect them by treating them equally wit equal ries and provide protection instead of taking advantage esp the heads in that company.
  4. R
    Raman Vijay
    Jul 10, 2017 at 7:13 pm
    No they should not be paid for this type leave.. if they are provided then men should also be provided this leave.. men don't period but women always cry "equality" so benefit should be given equally to both
  5. S
    Jul 10, 2017 at 6:55 pm
    Twelve additional yearly paid leaves!!! Wow!
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