When it comes to fashion, everyone wants the best clothes for the lowest price, but the truth is there’s a hidden cost to the clothing that we wear. Fasion Revolution.org is a group that aims to raise consciousness about the true cost for cheap fashion.
The group did an experiment in the heart of Berlin to showcase exactly how much a €2 t-shirt costs to make. They put up “bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin.” Of course people lined up to buy it, except that when they were about to buy the t-shirt, the machine highlights the terrible working conditions under which labourers worked to make the cheap t-shirt.
According to their YouTube video, “Eight out of ten shoppers decided against it.” In the end, the prospective shoppers get the option of donating or buying the t-shirt.
The group also marks 24 April as Fashion Revolution Day in memory of the 1,133 workers killed in 2013 when the Rana Plaza garment factory in Bangladesh collapsed.
According to the group, there needs to be “greater transparency in the fashion supply chain” and the living conditions of workers who make these clothes will not improve unless people know exactly how these clothes were made.
Watch the video below: