People of West Bengal are ecstatic after the state was awarded the Geographical Indication (GI) for “Banglar Rasogolla”. A bitter struggle regarding the origin of the sweet had been going on between West Bengal and its neighbouring state Odisha after eminent Jagannath cult scholar Asit Mohanty had submitted a 100-page report claiming that the sweet originated in Odisha. However, the Cell for IPR Promotion and Management (CIPAM), on Tuesday afternoon, under the Union Commerce and Industry Ministry, tweeted, “Banglar Rasogolla from West Bengal gets Geographical Indication (GI) tag. It is a pure white, spongy ball of “Chhana” dipped in light sugar syrup. Banglar Rasogolla is a syrupy dessert popular all over India and abroad.”
Later, Mamata Banerjee also tweeted, “Sweet news for us all. We are very happy and proud that #Bengal has been granted GI (Geographical Indication) status for Rosogolla.” West Bengal had applied for GI for ‘Banglar Rosogolla’ in 2015, and after being reviewed by experts the registration was granted.
Rosogolla, made from Indian cottage cheese, is often considered as the most iconic sweet of West Bengal and the decision that it does belong to the state has made its netizens very happy. People on social media are euphoric about the decision and are expressing their joy through tweets and memes. While someone wrote “Victory is indeed sweet…And white and round,” another wrote “Ami kolkatar Rosogolla” this song perfectly suits with the news. #WestBengal #Kolkata #rosogolla #GI Tag”.
This is what Banerjee had tweeted.
Sweet news for us all. We are very happy and proud that #Bengal has been granted GI ( Geographical Indication) status for Rosogolla
— Mamata Banerjee (@MamataOfficial) November 14, 2017
And this is how people responded to the news.
— Kuptaan🇮🇳 (@Kuptaan) November 14, 2017
— MukhiaJi (@mukhiasudeep) November 14, 2017
— Ipsita Sarkar (@Piercingharmony) November 14, 2017
Congrats to all of us, loving this sweet moment
— Jaini (@IchbinUjjaini) November 14, 2017
bongs in the bus are happy that #roshogolla has retained its GI tag with Bengal. Examples of how small things matter and bring a great joy✌
— ভিনদেশী-তারা (@Sovitn23) November 15, 2017
— Soumik Sen (@bangdu) November 14, 2017
Victory is indeed sweet….
And white and round :)
— Souvik Roy Moulick (@SouvikRM10) November 14, 2017
— Apolina De (@apolina_de) November 14, 2017
— anjilee istwal (@anjileeistwal) November 14, 2017
bengalies be like – apne toh humse humara guroor chhin liya
how could we let that happen? #rosogolla
— Roop (@asliroop) November 14, 2017
However, there were also those who tried to see some reason and did not get carried away by the news.
What all bengalis should do is sent a packet of #Roshogolla to all their Odia friends to celebrate their victory & all Odia should demand their bongs friends treat them.
You give it whatever GI tag, #Roshogolla would taste just as sweet.
— pratyush patra 🖊 (@KalamWalaBae) November 14, 2017
Dhiman Das, executive director of K C Das Pvt Ltd, one of the most famous rosogolla retailers said, “We provided documents to prove our claim that rosogolla originated from Bengal. We also thank our chief minister, who asked the government to apply for GI registration.” He is the great and great grandson of Nabin Chandra Das, who is said to have invented rosogolla.