West Bengal gets GI tag for Rosogolla, netizens of the state express their joy on Twitter

Rosogolla, made from Indian cottage cheese, is often considered as the most iconic sweet of West Bengal and the decision that it does belong to the state has made its netizens very happy. People on social media are rather euphoric about the decision and are expressing their joy through tweets and memes.

By: Trends Desk | New Delhi | Updated: November 15, 2017 12:35 pm
Rasogolla, roshgulla, Rasogolla gets GI status, west bengal and odisha fight, Rasogolla calcutta, Rasogolla west bengal, Rasogolla GI status, twitter reactions, indian express, indian express news West Bengal was awarded the geographical registration (GI) for Rosogolla on November 14. (Source: File Photo)

People of West Bengal are ecstatic after the state was awarded the Geographical Indication (GI) for “Banglar Rasogolla”. A bitter struggle regarding the origin of the sweet had been going on between West Bengal and its neighbouring state Odisha after eminent Jagannath cult scholar Asit Mohanty had submitted a 100-page report claiming that the sweet originated in Odisha. However, the Cell for IPR Promotion and Management (CIPAM), on Tuesday afternoon, under the Union Commerce and Industry Ministry, tweeted, “Banglar Rasogolla from West Bengal gets Geographical Indication (GI) tag. It is a pure white, spongy ball of “Chhana” dipped in light sugar syrup. Banglar Rasogolla is a syrupy dessert popular all over India and abroad.”

Later, Mamata Banerjee also tweeted, “Sweet news for us all. We are very happy and proud that #Bengal has been granted GI (Geographical Indication) status for Rosogolla.” West Bengal had applied for GI for ‘Banglar Rosogolla’ in 2015, and after being reviewed by experts the registration was granted.

Rosogolla, made from Indian cottage cheese, is often considered as the most iconic sweet of West Bengal and the decision that it does belong to the state has made its netizens very happy. People on social media are euphoric about the decision and are expressing their joy through tweets and memes. While someone wrote “Victory is indeed sweet…And white and round,” another wrote “Ami kolkatar Rosogolla” this song perfectly suits with the news. #WestBengal #Kolkata #rosogolla #GI Tag”.

This is what Banerjee had tweeted.

And this is how people responded to the news.

However, there were also those who tried to see some reason and did not get carried away by the news.

Dhiman Das, executive director of K C Das Pvt Ltd, one of the most famous rosogolla retailers said, “We provided documents to prove our claim that rosogolla originated from Bengal. We also thank our chief minister, who asked the government to apply for GI registration.” He is the great and great grandson of Nabin Chandra Das, who is said to have invented rosogolla.

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