Vistara just trolled Air India for its new veg-only policy

Air India said it would serve only vegetarian fare in economy class on domestic routes. While many non-vegetarian fliers seemed justifiably upset with this decision, it seems competitors have taken due note of the policy change and have already begun wooing potential passengers.

By: Trends Desk | Published:July 11, 2017 2:46 pm
air india, air india no non veg, air india veg only meals, vistara, vistara trolls air india So, what do you think they’re talking about? (Source: Vistara/Twitter)

National carrier Air India’s move to stop serving non-vegetarian fare in economy class on domestic routes was received with a lot of hue and cry. This decision was taken with the expectation that it will cut costs to the tune of Rs8-10 crore per annum. Anyway, the carrier would serve meals only in flights that would last 90 minutes or more.

“We have decided to serve vegetarian meals in our economy-class seats on domestic flights,” said Air India Chairman and Managing Director Ashwani Lohani in a report. The airline will continue to serve non-vegetarian meals in its business class and executive class seats on all domestic and international flights. It will also continue to give vegetarian and non-vegetarian meal options to economy fliers on flights of over 90-minute duration.

While many non-vegetarian fliers seemed justifiably upset with this decision, it seems competitors have taken due note of the policy change and have already begun wooing potential passengers. In what seems like classic trolling in the world of media advertisement, Vistara – a joint venture between Tata Sons and Singapore Airlines – tweeted out a picture of chicken biryani and vegetarian pulao with the line, “Chicken or Vegetarian? We leave the choice to you!”

 

The tweet got many laughing out loud, and appreciating the dig taken at the expense of Air India. One person even mentioned that she hopes the tweet had nothing to do with “the recent ban by @airindiain on domestic flights”, to which Vistara’s chief strategy and commercial officer Sanjiv Kapoor had a cheeky response. “We have no idea what you are talking about :)”, he tweeted.

 

Tweeple have responded to the Vistara tweet with mixed reactions. While some appreciated the dig, others commented on the declining service of airlines in general. Here are some of the witty tweets.

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  1. G
    gopal
    Jul 12, 2017 at 10:17 am
    cost of flying for a passenger in Vistara includes the price of buying 10 sets of non veg food..they actually serve only one set..time public realizes this also
    Reply
    1. L
      Logic Induction
      Jul 12, 2017 at 9:26 am
      Air India is on life support
      Reply
      1. D
        Deshbandhu
        Jul 12, 2017 at 9:15 am
        Reduced Airfares would be a better idea than serving a small portion of substandard meals on board.
        Reply
        1. S
          SANKARANARAYANAN
          Jul 12, 2017 at 8:35 am
          It is a very good move to serve only vegetarian meal !!! But why in only in Economy class ????????????????? It would be unwise to co-passengers irrespective of class of travel. We by heart welcome the move to serve only veg meal but for ALL passengers which may be reviewed and considered, otherwise it may hurt and discourage some of the traveler.
          Reply
          1. G
            GandhiSpeaks
            Jul 12, 2017 at 5:59 am
            Do people really need food for a short flight of 90 minutes. No airlines serve food in US for such a short duration. Air India should in fact stop serving meals and eventually even Vistara will do the same thing. And their ad will say, we stopped serving meals too and lowered the fare.
            Reply
            1. S
              satwinder singh
              Jul 11, 2017 at 11:54 pm
              thousands of crores in debt, saving 8-10 crores/yr is a nothing
              Reply
              1. R
                Rawool Ketan
                Jul 11, 2017 at 9:36 pm
                There should non veg food I think so
                Reply
                1. S
                  Sriram Kalpathi
                  Jul 11, 2017 at 9:20 pm
                  Veg or non veg,the quality of food served by all Airlines is below standard. The food served is neither veg nor non veg.
                  Reply
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