Mumbai’s Versova Beach gets a makeover, and Twitterati LOVE it!

Even Prime Minister Narendra Modi lauded the "people's movement" started by Mumbai-based lawyer Afroz Shah in cleaning up the Versova beach

By: Trends Desk | New Delhi | Published:June 12, 2017 8:28 pm
versova beach, versova, versova cleanliness drive, mumbai beach cleanup, mumbai beach, versova news, mumbai news, latest news, trending news, indian express A combination of images showing the Versova beach during it cleaning process in October 2016 and after the 85th week of the clean-up drive in May 2017. (Source: Twitter/@reyiavis and @AfrozShah1)

Over the past one year, a massive clean-up drive of Mumbai’s famous Versova beach – also known as one of city’s dirtiest beaches – which started back in October 2015, has reportedly driven out nearly 5.6 million kilograms of trash. This public participation drive started by Mumbai-based lawyer Afroz Shah has drawn praise from all quarters, and even found a mention in Prime Minister Narendra Modi’s monthly radio programme ‘Mann ki Baat’.

And after 88 weeks of consistent efforts, things have certainly looked much better for Versova beach. And the pictures that have recently gone viral are proof of the efforts carried out by Shah and Versova Residents Volunteers (VRV), the group spearheading the movement.

During the 32nd edition of ‘Mann ki Baat’ in May, PM Modi lauded the efforts of volunteers who carried out the massive clean-up drive of the Versova beach.

“I feel proud to make a mention of something…a man can start a massive people’s movement. Recently you must have heard about Versova Beach, once considered very dirty, it has now become clean and beautiful. This has not happened overnight, locals have toiled for over 80 weeks,” the Prime Minister said in his address. He even acknowledged the efforts carried out by Afroz Shah and his contribution to the drive.

“I congratulate Mr. Afroz Shah and this movement…it is inspirational how he connected people,” Modi said. Shah, in response, said the Prime Minister’s words encouraged him and that the drive was a “demonstration of the incredible power of community-based volunteer work”.

Shah’s efforts, however, were recognised beyond just a mention in the Prime Minister’s monthly address. In 2016, the United Nations presented Shah with a Champion of the Earth award for his effort to clean up the Versova Beach. UN’s International Clean Seas campaign in Indonesia was also started along the lines of these efforts.

Following the success of the drive, Shah and the residents of Versova haven’t stopped there. On the occasion of World Environment Day on June 5, Shah, along with 500 volunteers of the VRV, planted nearly coconut 300 trees, in an effort to maintain whatever has already been achieved in cleaning the Versova beach.

Twitter is flooded with ecstatic before and photos of the beach, with people rejoicing in the change.



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  1. S
    Jun 13, 2017 at 10:01 am
    Let us pledge to keep the pristine beauty of our beaches by avoiding throwing nirmalya during Ganesh Visarjan and chath puja.
    1. S
      Jun 13, 2017 at 9:36 am
      Afroze says `we have done our bit. We need to maintain it.' Hello.... any Senas/Rakshaks listening... here is a cause everybody will support you for. How about you start caning those Annadi bhaiyas and opportunistic mallus/madrasis sel , littering and dirtying places like Versova, Juhu or even the Ganga. In Singapore, fines can reach $1,000 for first time offenders and littering fines range from $300 to $1,000 for first time offenders... fines rise up to $5,000 for third-time offenders with the possibility of facing jail time. Naaah who wants to pick up a broom we are happier with swords and sticks chasing cows, aur isme Saheb ka hafta bandh ho jayega.... all this fine/penalty business is for good p n not for India. Just before you think of trashing this for racism/regionalism, you need to understand that we are nothing but a bunch of hypocrites as cow comes before cleanliness in our so called great culture.
      1. S
        Jun 13, 2017 at 9:40 am
        is good for pho ren
      2. T
        Jun 13, 2017 at 8:34 am
        Send him to stan... No? This Shah is more Indian than a lot of other Shahs hogging the headlines for nothing.
        1. F
          Jun 12, 2017 at 11:12 pm
          Amazing work, hats off to Mr. Afroz and all the volunteers.