Ladta Pahlaj: Amul’s dig at Udta Punjab controversy explains it all

Amul has taken a dig at the ongoing tiff between censor board chief Pahlaj Nihalani and makers of “Udta Punjab”.

By: IANS | Updated: June 9, 2016 5:57 pm
Amul's take on Udta Punjab controversy/ Twitter Amul’s take on Udta Punjab controversy/ Twitter

Indian dairy brand Amul Co-operative Ltd, which releases topical ads to take a jibe at situations, has now taken a dig at the ongoing tiff between censor board chief Pahlaj Nihalani and makers of “Udta Punjab”.

The dairy company came out with a special advertisement surrounding the controversy of the film “Udta Punjab”, a movie which delves into the drug menace of Punjab and for which the censor board has ordered 89 cuts.

WATCH | Udta Punjab Controversy: Youth Has The Right To Know Drugs Are A Menace, Says Shahid Kapoor

 

The advertisement shows a cartoon based on rockstar Tommy Singh (Shahid Kapoor), a doctor (Kareena Kapoor Khan), a policeman (Diljit Dosanjh) and the Amul girl.

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They all look puzzled at a pair of scissors, symbolising the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.

WATCH | Ravi Shankar Prasad Reacts To The Udta Punjab Row & Nihalani’s ‘Modi’s Chamcha’ Comment

 

The caption given to the ad reads: “Ladta Pahlaj”

Co-produced by Phantom Films and Balaji Motion Pictures, “Udta Punjab” is scheduled to be released on June 17.

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