Amul girl’s tribute to Jayalalithaa; and 13 times Amma was depicted in Amul sketches

From ads on the Cauvery water issue to congratulatory ones on her winning the TN elections, several of Amul's topical ads have feautured Jayalalithaa.

By: Trends Desk | New Delhi | Updated: December 7, 2016 6:21 pm
jayalalithaa, jayalalithaa amul, jayalalithaa amul tribute, amul ads, jayalalithaa amul, amul topical ads, amul ads, amul girl, indian express, indian express news Amul’s famous topical ads have often featured Jayalalithaa.

Amul’s latest tribute to former Tamil Nadu chief minister J Jayalalithaa has been widely appreciated on several social media platforms. As the state as well as the country mourns the death of a beloved leader and political icon, the Amul Girl adds her condolences to the slew of messages that have been flooding the online space ever since the passing away of Amma was announced on December 5, at 11.30pm.

The greyscale caricature shows the Amul Girl, teary-eyed, standing with a picture of Jayalalithaa, with the headline ‘Leader of Ammasses….’

This is not the first time, though, that an Amul sketch has featured the five-time Tamil Nadu chief minister. Known not only for its dairy products, but Amul’s topical caricatures have always been something to look out for. From using an ascerbic tone through the little iconic Amul girl to comment on local and international affairs, to its classic one-liners, these ads provide a Pan-India comic comment on almost every situation of national and global importance, some of which include Jayalalithaa.

Previously, the FMCG brand’s caricatures have featured Amma winning the elections this year as well as before, her interaction with the Centre, the Cauvery water issue, cricket as well as several instances when the comment has taken a more censurous tone. Here’s looking at some of the Amul ads that have – over the years – featured Jayalalithaa, in no particular order.

The tribute

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When re-elected as Tamil Nadu CM in 2015

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On Jayalalithaa winning the election in Tamil Nadu – May 2001

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Jayalalithaa threatening to withdraw support to the Centre

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On Jayalalithaa’s misuse of power

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When Jayalalithaa was jailed (this won an award at the 1996 Aaren Awards)

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Cauvery, where does your water flow? Chief ministers Jayalalithaa (Tamil Nadu) and Bangarappa (Karnataka) battle it out

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When she side-lined Sasikala in 2011

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On her self-promotion initiatives during the 2015 Chennai floods

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Chennai fights to stay afloat – December 2015

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On the Cauvery water sharing dispute – October 2002

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On a case before the Supreme Court against Jayalalithaa – September 2001

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Chennai Super Queen – May 2011

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When Sri Lankan cricketers were not allowed to play IPL matches in Chennai, according to Jayalalithaa’s diktat – March 2013

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