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Ja Simran Ja, Platform bhi saaf rakhte hue ja: Innovative posters by Railways to promote cleanliness in station

From Gabbar Singh to DDLJ’s Simran, the posters have used iconic Bollywood symbols with a dash of humour to drive home the point of cleanliness.

By: Express Web Desk | Kolkata | Updated: October 3, 2016 4:08 pm
swachh bharat, swachh bharat campaign, clean india mission, indian railways, railways cleanliness drive, howrah, howrah station, howrah station cleanliness poster, film posters cleanliness drive, indian news, kolkata news, latest news, trending news, indian express The Howrah Division launched the campaign in both English and Hindi and has received a phenomenal response from the commuters and people online. (Source: @Kumar_Maneesh/ Twitter)

The cleanliness drive in India may have begun in 2014, when the Narendra Modi government came in power, but realising that pontificating may not always be appealing to today’s junta, the government and various departments have come up with interesting ways to promote the ‘Swachh Bharat’ mission. Some that even come with a Bollywood twist.

As part of an initiative taken by the Howrah Division of Eastern Railways, posters have been hung up at Howrah Station in Bengal using various popular dialogues and characters of Hindi cinema to urge people to maintain cleanliness.

The campaign, though launched by the Indian Railways’ division in mid-September during the Swachh Bharat week, gained popularity very recently and has won hearts on the Internet. From Gabbar Singh to DDLJ’s Simran, the posters use iconic symbols of Bollywood with a dash of humour to drive home the point.

Who doesn’t remember the iconic scene from Deewar, where Amitabh Bachchan and Sashi Kapoor lists of their possession that ends with “Mere pass maa hai”?! Now, just imagine that same dialogue used to stop people from spitting. Confused? Well this is what the poster reads, “Mere pass railgaadi hai, Reserved seat hai, Twitter hai; Tumare pass kya? – Mere muh mein Paan hai” and adds the caution “Par mat thukna”. Yes, it is hilarious but have worked to arouse people’s attention is doing the right thing.

The Howrah Division launched the campaign on September 22 in both English and Hindi and has received a phenomenal response from the commuters and people online. Applauding the humour, many hoped that it would spread across other stations in the country too.

It has used Sholay’s “Arey to Sambha” to Rajesh Khanna’s ‘Babumoshai’ axioms.

Which one did you like the most among the posters? Tell us which other popular character or dialogue who want to add to this list.