Gucci uses Sikh turbans as fashion accessory on the ramp; Twitterati start a debate

Fashion brand Gucci's Fall 2018 collection featured models wearing turbans at the Milan Fashion Week, and it soon ignited a debate among social media users. Some felt that the brand disrespected the Sikh Turban by using it as a fashion accessory.

Written by Avantika Chopra | New Delhi | Updated: February 24, 2018 2:51 pm
Gucci sikh turban ramp walk, Gucci sikh debate, Gucci turban ramp walk debate, Twitter reactions sikh turban, What do you think about this ongoing debate that involves Sikh turbans being used as a fashion prop? (Source: Twitter)

Many religions and cultures across the world have distinct characteristics, and the people following them are often protective and sensitive about it. What’s more, they also have certain customary symbols that have become their identity over the years — such as the Jesus cross for Christianity, taqiya cap for Islam or the turban for the Sikh culture. While the turban is worn as a headgear by many men and women in various countries, its recent use as a fashion accessory by Gucci started a debate among the Sikh community.

The brand’s Fall 2018 collection at the Milan Fashion Week featured models wearing turbans, and it upset many people on social media. Taking to Twitter, Harjinder Singh Kukreja slammed the brand for not respecting the turban and stated that it is not “a hot new accessory”. In the tweet, he wrote, “Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products.” got in touch with Kukreja, and is awaiting his reply.

Soon after, many people on social media joined the debate with a string of tweets about the use of turban for the fashion show. While some agreed with Kukreja, others felt that the turban is not just related to the Sikh community. Moreover, some even stated the brand had not disrespected the customary headgear in any way. Here are some of the comments that followed the tweet.

What are your thoughts? Tell us in the comments below.

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  1. Angad Bhai
    Mar 4, 2018 at 3:08 am
    The turban is a piece of cloth. But, consistent with its shape, it is really a diamond, a compression of years of suffering and tumultuousness and pressure and change and resistance to enforced conformity. We put it all into the turban: hacked limbs, redcoats, river water, bloodlust, eyes gouged for not looking away, free kitchens, the Spring and boundless mercy. It is the manifested soul of a people. In it we openly smuggle the soul of our people through the fire of history, century after century. It wraps around despair boa-like. It is beauty, it is resistance, it is triumph, it is confidence. The swagger of red turban is like walking a tightrope: things can go boldly wrong, but not for the one the turban belongs to. You’re never alone with a tied turban. When you look into the morning mirror, millions look back at you. It is a crown bought and paid for. It is the outsider on the top of the mountain. It is a reminder death can come for one of us but never for all of us.
    1. D
      Dushyant Pathak
      Feb 24, 2018 at 1:17 pm
      'Holy 'Cow''!
      1. J
        Feb 24, 2018 at 10:55 am
        Sikhs do not have a monopoly on turbans . Hindus (especially in rural areas) also wear Turbans in India.
        1. T
          Feb 24, 2018 at 7:48 pm
          Except for Sikhs, others mostly wear it as a use and throw kind of article. It's importance grew even more when it has now got associated with one's dignity and religion.
        2. Rupinder Singh Gill
          Feb 24, 2018 at 9:50 am
          I hope people will find difference between Muslims and sikh by this and there will be no attacks on sikh abroad.i feel proud that people who don't know our religion they will know abt our sikhs.feel proud.
          1. Ravinder Pardhan
            Feb 24, 2018 at 9:14 am
            If this is tied original way of turbon tied on head nothing is wrong but if this is a hat looks like turbon this is wrong because when it comes in fashion the respect for turbon remains no more, behind a turbon is a respect and religious sentiments
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