Sure, we all have been guilty at some point or the other of letting typos and grammatical errors go by without noticing, or even a wrong picture. Heck, our Union ministers have tweeted out photos of wrong players while wishing them luck on the field. But these are errors that can be fixed, even if not forgotten. But what if your mistake is the size of a massive billboard on the road?!
Someone possibly could lose their job over it, especially if the error puts a question mark on the very service that you’re offering.
And that is exactly what happened with a billboard put up by Dr Lal PathLabs Limited, a diagnostic centre that provides healthcare tests all across India. It was one of their posters, spotted somewhere in Kolkata that caught the attention of people and how.
In the advertisement a doctor is analysing an X-ray report with all seriousness – attempting to spot a very critical problem one would assume. And on the right, you have a listing of all the services offered by the pathological lab. All sounds and looks okay, right?
Now take a look at the image again? Find anything wrong? No? The X-ray?!
Yes, that’s it… the X-ray that the doctor seems to be studying is upside down, and no points for guessing that once that was pointed out in the social media space, there was no looking back. Not only have people relentlessly been making fun of it, but there are also others who have seriously questioned the brand’s credibility.
After the error was brought to the brand’s attention, all three hoardings from the city were removed, and replacements are reportedly being arranged.
Here is the original advertisement and the reactions.
Ummm, Lal Path labs. That X Ray is ulta. No wonder *daaktar Sahiba* looks so concerned pic.twitter.com/6Na4QeXekC
— गरल कण्ठ (@Ateendriyo) July 30, 2017
Do you agree with him?
— ©Kashmiri Pandit ψ™ (@KhushuRK) July 31, 2017
😂😂😂@lalpathlabs really : Are you nuts??
1) Put saner people on the advertising job
2) Hire real doctors who know how to hold an X ray 😂😂 pic.twitter.com/SmFxLSfAdT
— The Good Doctor (@Kaalateetham) July 30, 2017
— Dr. Ravinder Chopra (@chopsravi) July 30, 2017
Some ‘real’ doctors also pointed out the glaring error.
— Dr Jayant Vishe (@drjayantvishe) July 30, 2017
— Atul (@catchatul) July 30, 2017
Or sheer bad luck, maybe?
— PM (@Inv1cta) July 30, 2017
— Antony Stanley (@tonymon4u) July 30, 2017
Finally, Dr. Lal Pathlabs responded and assured that they would remove the hoardings.
We have noticed this too. We apologize for the inconvenience caused and have removed all such hoardings with immediate effect.
— Dr Lal PathLabs (@lalpathlabs) July 31, 2017
But this is not a singular case. If you look wide and hard enough you would come across several such road signs or even sign boards that will force you to stop and have a good laugh.