Can you guess what’s wrong with this ad? Twitterati’s having a field day with it

In the advertisement a doctor is analysing an X-ray report with all seriousness - attempting to spot a very critical problem, one would assume. And on the right, you have a listing of all the services offered by the pathological lab. All sounds and looks okay, right? Look again!

By: Trends Desk | New Delhi | Updated: July 31, 2017 3:35 pm
dr. lal path lab, funny posters, funny advertisements, twitter reactions, indian express, indian express news Can you figure out what’s wrong with this picture? (Source: Ateendriyo/Twitter)

Sure, we all have been guilty at some point or the other of letting typos and grammatical errors go by without noticing, or even a wrong picture. Heck, our Union ministers have tweeted out photos of wrong players while wishing them luck on the field. But these are errors that can be fixed, even if not forgotten. But what if your mistake is the size of a massive billboard on the road?!

Someone possibly could lose their job over it, especially if the error puts a question mark on the very service that you’re offering.

And that is exactly what happened with a billboard put up by Dr Lal PathLabs Limited, a diagnostic centre that provides healthcare tests all across India. It was one of their posters, spotted somewhere in Kolkata that caught the attention of people and how.

In the advertisement a doctor is analysing an X-ray report with all seriousness – attempting to spot a very critical problem one would assume. And on the right, you have a listing of all the services offered by the pathological lab. All sounds and looks okay, right?

Now take a look at the image again? Find anything wrong? No? The X-ray?!

Yes, that’s it… the X-ray that the doctor seems to be studying is upside down, and no points for guessing that once that was pointed out in the social media space, there was no looking back. Not only have people relentlessly been making fun of it, but there are also others who have seriously questioned the brand’s credibility.

After the error was brought to the brand’s attention, all three hoardings from the city were removed, and replacements are reportedly being arranged.

Here is the original advertisement and the reactions.

Do you agree with him?

Precisely.

Some ‘real’ doctors also pointed out the glaring error.

Or sheer bad luck, maybe?

Finally, Dr. Lal Pathlabs responded and assured that they would remove the hoardings.

But this is not a singular case. If you look wide and hard enough you would come across several such road signs or even sign boards that will force you to stop and have a good laugh.

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  1. J
    Jawabulla
    Aug 1, 2017 at 10:04 am
    There is no mistake in this...if u r saying about the xray she is holding there is nothing mistake we can hold xray such a way to rule out rib fracture... lalpathlabs
    Reply
  2. B
    Binny
    Jul 31, 2017 at 5:01 pm
    Search for FforFree on google and get a free stuff with free shipping
    Reply
  3. A
    ARUN HEBBARE
    Jul 31, 2017 at 4:28 pm
    I would say the ad says a lot about the current breed of doctors passing out of our so called private medical colleges collecting huge sums of donations. Ad agencies are already privy of the untruth for money and now this... so much for the real and serious doctors.
    Reply
  4. P
    PURNENDU KISHORE BERA
    Jul 31, 2017 at 4:27 pm
    There are some Diagnostic labs where even the Technician have that re tion in their mind that they can spend their whole life and Dr. Laal's Path lab is such kind of Service provider and employer as well. But the B er they have made, it is the concerned persons (most probably the Marketing personnel) concerned about this. But I afraid that they should not compromise on their service they provided till the date, as it is the era of all nasty conspiracies everywhere. As Unfortunately, this is the disease spreading like a most contagious to all the inhabitant of this Holly land...
    Reply
  5. Z
    Zaki Mohammed
    Jul 31, 2017 at 3:14 pm
    insist of Center they mentioned company
    Reply
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