E-commerce major Snapdeal on Wednesday said it was “neither connected nor plays a role in comments made by Aamir Khan in his personal capacity”. The company was forced to make the statement after it started drawing lot of flak online after Khan’s comments on intolerance in India at the RNG Awards in New Delhi resulted in a controversy.
While Khan’s statement attracted criticism as well as support, some people took to Twitter starting a campaign called #AppWapsi asking others to not buy anything from Snapdeal, which he endorses, and uninstall the app. Many of them even started giving the Snapdeal app on Google Play Store a one-star rating.
“#APPwapsi Amir khan plzz leave our country as soon as possible. No Deal With Snapdeal just uninstalled Snapdeal app .Now I am going to boycott Snapdeal till they Remove Amir khan as Brand Ambassador. I will suggest my friends to do same. and I shift all my deals from Snapdeal to flipkart. #GobackAmir,” wrote a user on the application’s review page.
Though, the overall rating hasn’t come down and stands at a decent 4.1, it remains to be seen when and if this #AppWapsi has an impact on Snapdeal’s overall ratings.
On the other hand, #BootOutSnapdeal has been trending on Twitter and people can’t stop talking about Aamir Khan.
me and my friends have decided to boycott srk and amir khan movies and other commercial products #BootOutSnapdeal Let’s do it
— vikrant singh kanwal (@vikrant1512) November 25, 2015
— Sharad Kr Shrivastav (@SrdShri) November 25, 2015
— Amit Panchal (@AmitHPanchal) November 25, 2015
#BootOutSnapdeal will be message to both companies and their brand ambassadors, that common man will be no longer tolerant to any stupidity
— ananddeodhar (@ananddeodhar) November 25, 2015
— Tolerent Indian (@ModiiBhakt) November 25, 2015
On Thursday, Snapdeal responded with the statement, which also added: “Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India. Everyday we are positively impacting thousands of small businesses and millions of consumers in India. We will continue towards our mission of creating one million successful online entrepreneurs in India.”
There was support from some quarters too. Sachin Bansal — co-founder of Flipkart, Snapdeal’s rival company– believes that Snapdeal shouldn’t be facing the brunt.
— Sachin Bansal (@_sachinbansal) November 25, 2015
Soon, #SnapdealForIndia was also trending, with people backing the e-commerce portal.
— Najmun Nissa (@happychirpings) November 25, 2015
— SwatKat (@Swaty_Here) November 25, 2015
— Being Pratik (@pratikzart) November 25, 2015
Earlier this year, Khan was roped in for the e-commerce website’s “Dil Ki Deal” campaign and Snapdeal capitalized on the actor’s fame and recognition before he made this statement.
Read more: Aamir Khan spoke as a citizen, not a Muslim
The brouhaha over Aamir Khan’s statement is likely to die down soon. Frankly, it’s a bit of a stretch to say people solely pick their e-commerce brand simply on the basis of who promotes it.