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While certain advertisements have been routinely flagged by viewers across the world for its racist tones, perhaps nothing can come close to this Chinese ad for a washing detergent.
In an ad for Qiaobi, a laundry detergent brand, that has gone viral, a Chinese woman can be seen flirting with a black man whom she later pushes into the washing machine. She sits atop the machine and what comes out after a while is a smiling Asian man wearing a white t-shirt.
Quite rightly, the video has been widely slammed for its racist tone.
Reportedly, a woman on Weibo, Chinese version of Twitter, wrote, “My god! Don’t Chinese marketing people get any education about race?” “If you don’t understand why it’s racist, congratulations, you’re a racist,” wrote another.
This is not the first time when racism is being witnessed in the country. When “Star Wars: The Force Awakens” was released, the Chinese posters of the film were massively criticised on social media for keeping the black actor John Boyega in the backdrop.