When it comes to stereotypes, the list is never-ending. With fixed notions based on gender, colour, race, colour and body type, there are many who define the term “beautiful” in a certain way. And if there is anything falls beyond that, it fails to make it to the category.
In an urge to break the fixed notion, UK based clothing company started with a campaign that features six women with different types of skin conditions such as birthmarks, skin diseases, scars and more. Their aim is to challenge the perception of beauty and also to inspire women to accept and love themselves.
The company posted a picture of the six women along with a caption using the hashtag #InYourOwnSkin, “Meet the 6 women on a mission to challenge the world’s perception of beauty and to inspire babes around the world to love themselves, for themselves. Discover the #inyourownskin campaign.”
Meet the 6 women on a mission to challenge the world’s perception of beauty, and to inspire babes around the world to love themselves, for themselves. Discover the #inyourownskin campaign: http://t.co/bE3uzLjtry ✨ #KEEPONBEINGYOU pic.twitter.com/rrSnk1ZyXa
— Missguided (@Missguided) May 10, 2018
The campaign has received positive reactions from people on social media with many appreciating the move and calling the company more inclusive. “So happy to finally see a model with psoriasis. Normalising a very common problem many of us suffer from is such a pleasure to see!!”and “I hope this campaign also helps further advancements in medicine that may someday improve the lives of many living with these conditions,” were some of the reactions that followed the tweet.
So happy to finally see a model with psoriasis. Normalising a very common problem many of us suffer from is such a pleasure to see!!
— Lauren Knowles (@LaurenKnowlesXo) May 12, 2018
— A is for Arbitrary (@aphotomama) May 14, 2018
Awesome campaign .
Your defiantly leading the way the it comes to fair representation .#Diversityisyourstength
— Models Of Diversity (@ModsOfDiversity) May 13, 2018
The trouble with the world today,regarding beauty, is that it’s so Photoshop and everything has to be “Perfect” but the simple truth is women are beautiful and perfection is a perception of reflection. #inyourownskin I see these 6 as POWER and FEARLESS. PERFECT!
— Futuristic Junglist (@djkell2806) May 15, 2018
These women are all beautiful!
— Julio Gonzalez (@notagaing) May 14, 2018
However, there were some who felt that the company should have added a bit more variation to the women that were featured.
Maybe they didn’t find any black women with the featured conditions
Race is a touchy subject. If they had 6 black women, SOME people would complain that those models are the wrong shades of black
Write to them and voice your concerns for the next complaint. Maybe that will help
— Jennifer Fabulous! (@WhiteSoxJJ216) May 15, 2018
❤️ this campaign ❤️ why not do a campaign for people that have gone through Breast cancer, have had breasts removed, have portercath lines and pick lines. Clothes that can be worn around chemo treatment #justanidea #missguided #cancer
— JuLeSy 🦄 (@XxjulesyXx82) May 11, 2018
@Missguided my name is Vanna and I am 14 and I have Vitiligo…I noticed that you DON’T have ANY ONE with Vitiligo in your photoshoot…as you see in this Black and White picture you can see my Vitiligo… pic.twitter.com/yFDEuaoQmi
— ganmadebbie (@ganmadebbie1) May 15, 2018
What do you think about this campaign? Tell us in the comments below.